Why DoGood
DoGood Collective gives nonprofits and small organizations access to content, social media, websites, and marketing support at a cost that is realistic.
The Real Cost
A Social Media Manager can average around $64,000 to $112,000 per year depending on experience. That translates to $5,300 to $9,300 per month — before benefits, taxes, software, equipment, or management time.
Social Media Manager
$64K – $112K
$5,300 – $9,300/mo
Glassdoor / Indeed
Marketing Manager
$90K – $127K
$7,500 – $10,600/mo
Robert Half
Marketing Director
$108K – $164K
$9,000 – $13,700/mo
Robert Half
And that is just the base salary. Add in employer payroll taxes, benefits, PTO, software subscriptions, equipment, and the time it takes to manage that hire — and the real number climbs significantly.
The Comparison
In-House Hire
$6K–$10K+
per month, after all costs
Annual Cost Estimate
$72,000 – $120,000+
DoGood Collective
~$2K+
per month, depending on package
No benefits. No overhead. No HR.
Just consistent, quality creative support.
Real Client Example
Previous Agency
$5,000/mo
12 social posts/week + 2 stories/week + 1 video/mo
DoGood Collective
$2,000/mo
Same deliverables, same quality
$3,000 saved per month — that's $36,000 per year redirected back into programming and mission impact.
Time Saved
When there is no dedicated media person, content work gets spread across your entire team. Leadership, program staff, admin, and development all lose time trying to keep up.
Without DoGood
Executive Director
Writing captions and posting
Admin Staff
Updating the website
Program Manager
Editing reels and photos
Dev. Coordinator
Planning campaigns
Volunteer Coord.
Scheduling and posting content
With DoGood
Executive Director
Leads the mission
Admin Staff
Runs operations
Program Manager
Delivers programs
Dev. Coordinator
Builds donor relationships
DoGood Collective
Handles all media
DoGood helps give that time back so your team can focus on the work that actually moves the mission.
Real Example
With consistent storytelling and content creation, BeHeard saw a 30% increase in recurring giving over the last year.
30%
Increase in Recurring Giving
12
Months of Consistent Content
2x
Engagement Growth
BeHeard Movement — Recurring Giving Over Time
The Bottom Line
It means built for organizations that need quality support without wasting money. DoGood is built for the work you are doing.